They can read, but when it comes to functional literacy—expressing ideas, crafting arguments—some feel that students could, and should, be doing better. “I saw the need,” says Hafsa Esmail, founder of Power of Words Academy, “and I wanted to fill it.” At the time she was working as a team manager of Investigations Services at theContinue reading “How literate are Canadian students?”
Category Archives: Marketing copy
Everything starts with a breath
Sonya Scodellaro, marketing manager with Geox Canada, admits that it’s been an interesting year, particularly around order fulfillment and the growth in online sales. “We’ve really seen the demographic come down in age,” she says. “We’re seeing those young moms and dads—from that 25 to 34 age-range—as the largest share of our audience online, andContinue reading “Everything starts with a breath”
